Women's Business Center of Utah Blog

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Spotlight on Women Business Owners: Staci Jackman

Start with an Idea

Staci Jackman is the owner of Never Lost Earrings based in Hurricane, Utah. Never Lost Earrings is an online home-based business that has created amazing jewelry boxes, trays, and organizers to display earrings and other jewelry. Staci developed the unique foam concept, which is the only and best concept out there, making her products memorable treasures. 

We asked Staci to tell us about her incredible story of how she came up with this unique product idea and how she made it into a thriving business. Here is her story:

I have three beautiful daughters. When they were young and starting their teenage years, we had a huge collection of earrings that spread from their bedrooms to all over the house. It was frustrating for me because I love to have things in order. Everything has its place in my home.

 (I claim to be slightly OCD, clean too) LOL

I was frustrated when it came to their earrings. It seemed like we were constantly looking for matching earrings or the backs to earrings. We tried different jewelry boxes. The little compartment ones didn’t work because the earrings got all mixed up, and it took time to find the pairs. The wire stands didn’t work because they were too complicated, and they looked messy, so my girls wouldn’t use them. Instead, their earrings ended up loose on top of the dresser or fell on the floor, and I would step on them.

Does this sound familiar to you? I have always had an entrepreneurial mind. I love to create and make new things, so I decided to come up with a solution. I wanted to create a jewelry box, stand, or a type of earring holder that worked. With just a few resources, I made an acrylic jewelry stand. The girls and I liked it. Then I gave it to my friends to test out, and they loved it. It gave me the confidence to open my Etsy store in 2013.

One of the reasons people love my jewelry boxes is because of the unique foam I use. It is an industrial-grade type foam that will last for years. Earrings are inserted with the backs on so they stay put and organized. And unlike other systems, they last for many years.

Sales have been steady since, and my orders double every year. I’ve sold over 11,500 jewelry boxes. It’s been an exciting ride. Learning how to sell a product and create my own business has its ups and downs, but I wouldn’t trade it all because I love everything I do. Never Lost Earrings is on its way to becoming a big brand, and I can’t wait to be the #1 Jewelry Organizer found in stores across the world.

Staci Jackman

Keep At It

Staci has applied for the Women’s Entrepreneurial Conference grant competition for two years in a row. She didn’t make it in 2020, but she didn’t give up and applied again in 2021. She made it to the quarterfinals and is thrilled to be chosen this year. Staci feels the timing is right for her company. She has experienced tremendous growth. Her sales have almost tripled since last year, and she is now facing the problem of trying to keep up with demand. Over 20% of her customers are returning customers. They are buying gifts or trying to find another organizer to use for their growing jewelry collection. If Staci wins, she plans to use the grant money to purchase equipment to make production faster and expand her workspace. She would also like to hire another person to make organizers and fulfill orders.

To find out more about Staci’s business and the Women’s Entrepreneurial Conference:
Website: Never Lost Earrings
Facebook: https://www.facebook.com/neverlostearring
Instagram:  Never Lost Earrings 💎 (@neverlostearrings) • Instagram photos and videos
Etsy: https://www.etsy.com/shop/NeverLostEarrings
Women’s Entrepreneurial Conference: Utah Women’s Entrepreneurial Conference


Ann Marie Wallace and Derek Miller: Women-owned businesses are critical for Utah’s economic recovery

At a recent listening session for women, hosted by Utah’s Women in the Economy Commission, several participants shared examples of being denied government funding because their home-based business was viewed inaccurately as a “hobby business.” Such a determination discounts the vital role women play in the economy as leaders, producers, and small business entrepreneurs.

Erroneous labeling that leads to dismissing requests for capital presents another challenge we must overcome to advance equity and inclusion in opportunity for women. The IRS defines a business as one that people engage in an attempt to make a profit. There are also factors that demonstrate what a hobby is and what a business venture seeks to do, such as maintaining books, seeking profitability and changing methods to improve a product.

Many successful businesses get their start when entrepreneurs turn interests into enterprises. As a society, we should encourage people to follow their passion while earning a living. Women entrepreneurs are taking a risk, filling a market need and accounting for profit/loss and we should support them as they grow the economy from home. Especially during a pandemic, we should not make the mistake of undervaluing home-based businesses that could become the next unicorn that started in a basement or garage.

Helping women entrepreneurs and business owners achieve their dreams is the mission of the The Women’s Business Center of Utah, housed in the Salt Lake Chamber. We see first-hand how women start and grow businesses, create jobs, provide financially for families and contribute to the local and statewide economy. We know the effort that goes into starting a venture and the grit to keep it going. These are some of the brightest and hardworking startup minds in the state.

Some statistics that do not always make the headlines are that women make up over one-third of small business owners in Utah and the U.S., they are the majority of newly self-employed, and female-founded businesses tend to be more stable investments.

This story also reveals that women face greater scrutiny when it comes to accessing capital and thus seek investment less than male counterparts. When you consider that women in the workplace have been more negatively impacted by the pandemic, the need to overcome cognitive bias and provide support to women business leaders is elevated.

The changing nature of work with the pandemic shifting much to the home should enlighten everyone to the critical role that home-based businesses and remote operations play in our economy going forward. This structural change will have some permanence to it but we must also adapt our operations and understanding to include more fully our women home-based business owners.

Let us work collectively to remove roadblocks to success and support women to with the opportunity to provide for themselves and their families, and be an agent of change in their community:

  • Denial of capital from investors,

  • Not taken seriously because their business is home-based,

  • Given less-favorable terms with vendors or venues, and

  • Misunderstanding reason for starting the business, i.e. thinking it is a hobby

When we support women who run businesses from their homes we encourage growth, seed communities with opportunity, expand the middle class and point our compass to the true north — standing with any person attempting to engage in the economy no matter the place, person, or title. Supporting our female entrepreneurs will create a win-win for our state and economy.

Originally published in the Salt Lake Tribune on 2/1/2021.


Spotlight on Women Business Owners: Jill Armijo, Savor Your Life

Caring for Caregivers

Jill Armijo has been a physical therapist assistant for almost 30 years. About 5 years ago she found herself in a wheelchair, overweight, arthritic and unable to bear any weight on one of her feet at all. Her physical condition was a result of not taking care of herself emotionally. She had devoted all her time and energy to working, taking care of her children, and being the primary caregiver to her husband, who is unable to work due to physical and mental illness. She decided to find a job she could do sitting down because of her physical restrictions, so she went to health coach school and learned how to be a health coach. It was at this school that she learned to lose weight, got rid of her arthritis and got back out of the wheelchair. She now runs miles, does Yoga, and lifts weights for exercise, without any pain.Read More


Starting a Business from Scratch During COVID-19

Have you noticed lots of new small-scale businesses popping up since quarantine began? We noticed that trend, too. So we spoke to three brand new business owners about what it’s like to start a business during quarantine, and how they logistically get it all done.

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Spotlight on Women Business Owners: Holly Snow Canada

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Grantsville Woman Business Owner Awarded Wendy J. English Grant For Growth

Grantsville Woman Business Owner Awarded Wendy J. English Grant For Growth

SALT LAKE CITY (May 27, 2020) – Today, during the fifth annual Women’s Entrepreneurial Conference (WEC) $21,250 in grants were announced with the top, Wendy J. English Grant For Growth of $5,000 awarded to Kathy Anderson, owner of Little Apple’s Child Care Center in Granstville.  Read More


Here’s How You Can Work on Your Business and Yourself Right Now

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The Federal Government Stimulus Package and How It Will Benefit Small Business

The times of the coronavirus pose immediate threats to the small business world. Given the economic gravity of this situation and the outstanding backlash the virus will have on the small business sector, the government has approved its largest stimulus package to date. As a part of the $2 trillion dollar stimulus package (CARES Act), over $350 billion dollars has been designated by congress to small businesses. As a small business owner, here is what you need to know:Read More


Responding Positively to Current Events

Examining Your Goals

Necessity, as the mother of invention, brought the world Jacuzzis, the printing press and waffle cones. Pressure cooker situations brought out the best in entrepreneurs (and brought us the Crockpot brand as well).  A father needed to find solutions for his infant son suffering from arthritis. That father, Endido Enzo Jacuzzi, designed the first whirlpool bathtub. At another time, following the decimation of Europe at the hands of the Black Plague, a craftsmith designed the framework of a printing press. Mass print launched Europe into the Renaissance. And over 300 years later, at the 1893 Chicago World Fair, an ice cream stand ran out of cups to serve his product. A neighboring crepe maker thus rolled the first waffle cone and pioneered a classic treat.Read More


Spotlight on Women Business Owners: Stacie Van Tassell, Wanderlust Cowgirl Coffee

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