We just talk about the good stuff.

Low-Cost Marketing: Good to Great
Do you want to launch an effective marketing campaign that will stampede new business to your door, but short on cash? Here are 7 steps to consider.Read More

Marketing on a Budget

There are a variety of options for where and how to market your business. However, not all of them will be the most effective use of your time so it’s always important to keep you customer in mind while making your marketing plan.Read More

Bootstrapping Your Business

In my last blog post, Maximizing Your Resources, I talked about some non-monetary resources that you could utilize to get your business going. But, funding is always going to be an issue at some point, and often people’s first instinct is to try to get a loan or find an investor.Read More

Maximizing Resources:
Creative Re-use and Re-purposing

I’m in the car with my dad on a hot South Texas summer day coming home from the store, and he spies a dresser on the curb in our neighborhood. It’s perfect, he says, grabbing the wheeled platform from the garage. Let’s go! He somehow convinced my brother and me to go on this mission – and to push the rolling dresser back to the house for him.Read More

Maximizing Your Resources

What is the most important resource a business needs to get started?

Chances are, one of the first things you thought of was money. However, there are a lot of resources you should consider before jumping straight to finances that could save you a lot of money in the end.Read More

My Experiences with Mentors
and How I Strive to Return the Favor

When asked to write about mentoring, I first referred to definitions of a mentor and other articles on mentoring. Only a few things resonated with me and my experiences throughout the years. My mentors did not really follow the rules nor the mold of a mentor. But that’s probably why I am so fortunate to have the career I have today.Read More

Strategic Partnerships

The What, Why, and How of Growing Your Team and Building Raving Fans

In the big world of competitive business, cultivating positive, healthy and effective relationships are more important than ever to the success and life of your business.Read More

There’s a lot you need to know and do in order to succeed in business, more than any one person can really manage on their own. But that doesn’t necessarily mean you need to go out and hire an employee right away. What you need is a team.Read More

Building Your Supporting Cast

Starting and growing a business is exciting, but one of the hardest challenges is building your supporting cast. I’m talking specifically about your executive team or core team members that help you grow your business, along with choosing outside services to support your organization.Read More