Women's Business Center of Utah Blog

We just talk about the good stuff.

Creative Reuse and Repurposing

Maximizing Resources:
Creative Re-use and Re-purposing

I’m in the car with my dad on a hot South Texas summer day coming home from the store, and he spies a dresser on the curb in our neighborhood. It’s perfect, he says, grabbing the wheeled platform from the garage. Let’s go! He somehow convinced my brother and me to go on this mission – and to push the rolling dresser back to the house for him.Read More

My Experiences with Mentors and How I Strive to Return the Favor

My Experiences with Mentors
and How I Strive to Return the Favor

When asked to write about mentoring, I first referred to definitions of a mentor and other articles on mentoring. Only a few things resonated with me and my experiences throughout the years. My mentors did not really follow the rules nor the mold of a mentor. But that’s probably why I am so fortunate to have the career I have today.Read More

Celebrating 20 Years at the WBC

Celebrating 20 Years at the WBC: Looking Back

An Interview with the Former WBC Executive Director Ramona Rudart

Q: What was it like when the Women’s Business Center first started?

A: Because all of our work had to be done within the time parameters of the OWBO grant, the initial phase of the WBC felt like building a road while trying to drive on it.Read More

Buyer Personas: Marketing is Just Helping and Selling is Easy

Buyer Personas:
When Marketing is Just Helping, Selling is Easy

One of the first marketing lessons I was taught was this: if you try to orient your marketing efforts to everyone, you’ll end up marketing to no one. In other words, when someone asks you who your product or service would be good for, and you reply, “Everyone would love it!”, I’ve got some news for you: you’re going to spend a lot of time and money on marketing that will yield little results.Read More


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