The Formerly Reluctant Entrepreneur

Almost a year ago, I wrote my first post for this blog, The Reluctant Entrepreneur. Since then, I have interacted with amazing guest authors for the blog, attended WBC Business Essentials and Jump Start trainings almost weekly, completed the Build Your Dream Company Course twice, worked with WBC Business Consultant Deb Bilbao to create an Online Jump Start course, toured Southeastern Utah for our rural Virtual WBC launch events, and actually started my own business, Valkyrie Studios LLC.

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You know the old saying….. It takes money to make money! That may be true, but it doesn’t have to be as much as you think, especially when it comes to marketing. With the digital era occupying more and more of the marketing space, you have the opportunity to market your business on just about any size budget.Read More

Low-Cost Marketing: Good to Great
Do you want to launch an effective marketing campaign that will stampede new business to your door, but short on cash? Here are 7 steps to consider.Read More

Marketing on a Budget

There are a variety of options for where and how to market your business. However, not all of them will be the most effective use of your time so it’s always important to keep you customer in mind while making your marketing plan.Read More

Bootstrapping Your Business

In my last blog post, Maximizing Your Resources, I talked about some non-monetary resources that you could utilize to get your business going. But, funding is always going to be an issue at some point, and often people’s first instinct is to try to get a loan or find an investor.Read More

Maximizing Resources:
Creative Re-use and Re-purposing

I’m in the car with my dad on a hot South Texas summer day coming home from the store, and he spies a dresser on the curb in our neighborhood. It’s perfect, he says, grabbing the wheeled platform from the garage. Let’s go! He somehow convinced my brother and me to go on this mission – and to push the rolling dresser back to the house for him.Read More

Maximizing Your Resources

What is the most important resource a business needs to get started?

Chances are, one of the first things you thought of was money. However, there are a lot of resources you should consider before jumping straight to finances that could save you a lot of money in the end.Read More

My Experiences with Mentors
and How I Strive to Return the Favor

When asked to write about mentoring, I first referred to definitions of a mentor and other articles on mentoring. Only a few things resonated with me and my experiences throughout the years. My mentors did not really follow the rules nor the mold of a mentor. But that’s probably why I am so fortunate to have the career I have today.Read More

Strategic Partnerships

The What, Why, and How of Growing Your Team and Building Raving Fans

In the big world of competitive business, cultivating positive, healthy and effective relationships are more important than ever to the success and life of your business.Read More