Buyer Personas: Marketing is Just Helping and Selling is Easy

Buyer Personas:
When Marketing is Just Helping, Selling is Easy

One of the first marketing lessons I was taught was this: if you try to orient your marketing efforts to everyone, you’ll end up marketing to no one. In other words, when someone asks you who your product or service would be good for, and you reply, “Everyone would love it!”, I’ve got some news for you: you’re going to spend a lot of time and money on marketing that will yield little results.Read More

3 Steps to Building a Business Brand

Help! Should I really spend my money on design?

The short answer is absolutely.

Yes. Yes. Yes. And another yes. And no, I don’t sell branding services – so this is not a sales pitch.

The toughest part about starting a business is that you have limited funds. What should you invest in? This is when you get taken for a ride the most, because advice is coming at you from all corners.Read More

Updates to Business Licenses

Business Licensing is a constantly evolving line of work. It requires quite a bit of research into state laws and local municipal codes to ensure that any business coming into a city is doing so in a manner that follows any applicable laws. The duty of any Business License Official is to look into any changes in these laws and assist businesses in keeping updated on them as well. Some of the most recent laws that went into effect may affect your business, and it is best to learn what may apply to you. Here are some highlights from the 2017 legislative session.Read More

Common Mistakes when Applying for a Business License

In my experience in working with business licenses, there are quite a few common mistakes I see when people are coming into our office. Most of these can be alleviated or solved by talking to your local business licensing department before starting your business. Government entities are there to help you during this process. We always appreciate answering questions beforehand so people do not get stuck in a situation that requires city enforcement. If your local government entity doesn’t have an answer to your question, they will likely have a way to find an answer for you. Here are some of the common mistakes I see when people are applying for a business license.Read More

Registering Your Business

Yesterday, I sat down with our business consultant, Deb Bilbao, and she walked me through the process of getting my Federal EIN and registering my business. It took 30 minutes; 30 minutes and about a lifetime of second guessing what I was doing.

But now, it’s done and my business is officially registered in the state of Utah!Read More


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