There’s a lot you need to know and do in order to succeed in business, more than any one person can really manage on their own. But that doesn’t necessarily mean you need to go out and hire an employee right away. What you need is a team.Read More
Building Your Supporting Cast
Starting and growing a business is exciting, but one of the hardest challenges is building your supporting cast. I’m talking specifically about your executive team or core team members that help you grow your business, along with choosing outside services to support your organization.Read More
Buyer Personas:
When Marketing is Just Helping, Selling is Easy
One of the first marketing lessons I was taught was this: if you try to orient your marketing efforts to everyone, you’ll end up marketing to no one. In other words, when someone asks you who your product or service would be good for, and you reply, “Everyone would love it!”, I’ve got some news for you: you’re going to spend a lot of time and money on marketing that will yield little results.Read More
Help! Should I really spend my money on design?
The short answer is absolutely.
Yes. Yes. Yes. And another yes. And no, I don’t sell branding services – so this is not a sales pitch.
The toughest part about starting a business is that you have limited funds. What should you invest in? This is when you get taken for a ride the most, because advice is coming at you from all corners.Read More
Business Licensing is a constantly evolving line of work. It requires quite a bit of research into state laws and local municipal codes to ensure that any business coming into a city is doing so in a manner that follows any applicable laws. The duty of any Business License Official is to look into any changes in these laws and assist businesses in keeping updated on them as well. Some of the most recent laws that went into effect may affect your business, and it is best to learn what may apply to you. Here are some highlights from the 2017 legislative session.Read More
In my experience in working with business licenses, there are quite a few common mistakes I see when people are coming into our office. Most of these can be alleviated or solved by talking to your local business licensing department before starting your business. Government entities are there to help you during this process. We always appreciate answering questions beforehand so people do not get stuck in a situation that requires city enforcement. If your local government entity doesn’t have an answer to your question, they will likely have a way to find an answer for you. Here are some of the common mistakes I see when people are applying for a business license.Read More
“When I started my business, I didn’t have the knowledge to build a website,” explains Lori Farkas-Gillespie, owner of Red Artichoke Stories and personal historian based in Salt Lake City. “I also didn’t have the time or desire to do the research necessary to know what website would be a good fit for my business.”Read More
Yesterday, I sat down with our business consultant, Deb Bilbao, and she walked me through the process of getting my Federal EIN and registering my business. It took 30 minutes; 30 minutes and about a lifetime of second guessing what I was doing.
But now, it’s done and my business is officially registered in the state of Utah!Read More
Now that I’m about ready to register my business, I need to choose a name for my business. I have a name in mind but in Cindy Johnson’s guest post Picking the Right Name for Your Business, I learned that not all business names are created equal and some might even hurt your chances of success.Read More
It’s a sobering statistic: Men start their businesses with nearly twice as much capital as women, and lack of access to capital is blamed for preventing the growth of women-owned small businesses, according to a study by the National Women’s Business Council.Read More