It came about for two reasons. I moved to the Rose Park neighborhood 7 years ago, was working in the community and got fed up about not having any place to get a decent cup of coffee. I was also burnt out and unhappy in my current career and I didn’t see myself being able to do it for much longer. I always thought having a coffee shop would be so much fun, but I think everyone thinks that. I wanted to open a coffee shop in the Rose Park neighborhood, and started to explore that option and quickly realized there was not a chance. I did not have the capital and no one was going to give me the money to open a brick and mortar. I thought…I never have seen a coffee truck around Salt Lake, and the food truck scene is healthy and happy. So I bought a FedEx truck and did it. Read More

I started Local Enthusiast when I was a poor college student. I knew eventually that I wanted to start a business and I knew if I was out there supporting others it would eventually come back to me when it was time for my business to blossom. I didn’t have any money and so I was like…‘well there are other ways to support people.’ I focused on showing cool things to do in Utah, architecture, local businesses and seasons…things I could afford at the time. Like Ruby Snap Cookies; my and my friends still talk about how we would splurge on three cookies and that was our thing for the week haha.Read More