Creating a Style Guide for Your Business

Maybe you have a brand style guide, but is it really helping your employees, freelancers, and the media improve your brand awareness online? The Utah Microloan Fund is pleased to welcome Witty Kitty Digital where in this class they will discuss: What a style guide is, how to integrate social media and your online presence into your design and editorial style guides, how to represent your brand appropriately on different social platforms while maintaining cohesiveness, how to train your employees to use your style guide when they promote your brand organically, how to encourage user-generated content and leverage it for better exposure and how to evolve your branding and style guide over time as you scale.