Spotlight on Women Business Owners: Jill Armijo, Savor Your Life

Jill decided to write the book as a memoir, but included tools to teach other caregivers who might be in her shoes, or might be in a situation where they have nowhere to turn, feel they are out of options, and are desperate. She says she wrote the book, “to encourage, help and support other caregivers of any type.” When asked what the biggest challenge in writing her book was, she replied, “Getting it published. Writing it was the easy part.” She needed to work on her business so she forced herself to only write on Sundays. During the week she would record herself talking about things she wanted to include in the book while exercising or doing chores, and then she would organize and write on Sunday. It took her a year to write and publish the book. Publishing was the hardest part because it was very technical and time-consuming. Her business did suffer during this time. Between May and November she did very little on her business to get the book finished.

Jill’s advice to anyone starting a business is, “It’s not going to go how you think, but you will be led in the ways that are the best in the end.” She also advises, “When you hit the roadblocks and challenges, look for solutions. Just keep going, and face everything that is hard and scary, because that will help you grow.” Look for what you can change and think outside the box.”