According to the National Association of Women Business Owners [2] reported in December 2020, the United States has 12.3 million women-owned businesses, which is not too shabby considering there were only 402,000 reported in 1972.  Given those impressive numbers, supporting women-owned businesses in Utah is as essential today as it has even been. Women-owned businesses are typically run by strong leaders who enjoy mentoring and empowering their employees. In addition, often the products or services they provide are valuable solutions based on their perspective as women. 

Our directory supports women-owned businesses of Utah by showcasing their business and providing a searchable way for those businesses to be found by other business owners who may want to buy from them, network, or partner.

“Utah is home to 287,803 small businesses that have 572,888 employees—46.2% of Utah’s workforce.  In 2016, Utah was ranked 8th for women-owned businesses, 11th in growth by number of firms, 4th in growth by revenue, and 30th in growth by employment. By 2019, the state’s thriving economy contributed to Utah’s ascent to 6th in the nation in economic clout for women-owned businesses (behind Georgia, Oregon, Idaho, Nevada, and South Dakota), and 5th for revenue growth (19.2%), 10th in employment growth (7.6%), and 12th in growth by number of firms (12%).19 It is also important to note that Utah’s overall population was 3 million in 2015 and grew to 3.2 million in 2019, a 7% increase.”[1]

“It is helpful to understand how women run their businesses differently than men” said Ann Marie Wallace. “For example, women leaders tend to take on less risk, which can be more appealing to an investor.”

Women-owned businesses tend to be more collaborative and add huge value to the community by creating more jobs and generating revenue. Typically women go into business for themselves to follow a passion, achieve a work/personal life balance, and support themselves financially. “That assumption has been challenged by a recent survey conducted by SCORE (Service Corps of Retired Executives) where 62% of women entrepreneurs reported depending on their business as the primary source of their income; these businesses are much more than casual hobbies.”[1]

Supporting a women-owned business makes all those dreams a reality for the owner and the community in which they serve,  especially when considering the many obstacles women face in the workforce, like access to affordable child care and fair access to capital.

Naturally Grounded Business Owner holding up a bottle of her fire cider | Utah Women-Owned Business Directory | Women’s Business Center of Utah

If you are a Utah women-owned business and have not yet signed up to be included in the directory, please act now by visiting https://wbcutah.org/ and signing up for the directory at https://wbcutah.org/utahwomenowned/

Sources: 
2-www.fundera.com
1-https://www.usu.edu/uwlp/files/briefs/22-status-of-women-and-entrepreneurship.pdf