Spotlight on Women Business Owners: Heidi Dunfield, Fear Factory
Opening Night Mayhem
When Heidi Dunfield opened Fear Factory in 2011 with her family, they were immediately thrown in the deep end. After receiving a lot of press anticipating the new haunted house in town, they finally opened their doors to the public on October 25, at the very end of haunted house season. What they didn’t expect was that everybody would read about them and show up all at once. They closed the first night with many negative reviews and a huge line through the haunted house. She felt like it had been such a disaster, she was worried the business wouldn’t be able to recover.