Spotlight on Women Business Owners: Heidi Dunfield, Fear Factory

Opening Night Mayhem

When Heidi Dunfield opened Fear Factory in 2011 with her family, they were immediately thrown in the deep end. After receiving a lot of press anticipating the new haunted house in town, they finally opened their doors to the public on October 25, at the very end of haunted house season. What they didn’t expect was that everybody would read about them and show up all at once. They closed the first night with many negative reviews and a huge line through the haunted house. She felt like it had been such a disaster, she was worried the business wouldn’t be able to recover.
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Spotlight on Women Business Owners: Romina Rasmussen, Les Madeleines

Romina Rasmussen, as a child, dreamed of being U.S. Secretary of State. After growing up in Utah, she left for college and some post-college time abroad. She always loved baking with friends but didn’t consider it as a career until she lived in Hong Kong. When she returned to the U.S. she spent some time working in a corporate environment but felt bounced around and taken advantage of.

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