Our New Brand
logo
WBCUtah’s new logo features Delicate Arch, a jewel of the State of Utah and a unique feature of Arches National Park near Moab. Additionally, the mark clarifies the acronym of “WBCUtah”.
tagline
WBCUtah’s new tagline “Helping Women Own It” has a clever double-meaning; not only does the center serve Utah women who own businesses, but helps them improve their skill and confidence in accepting and embracing their title as a business owner, their abilities and also their accomplishments in entrepreneurship.
icon
The Succulent
The defining element of WBUCUtah’s new brand is the succulent, representing Utah women business owners, who, like succulents are extremely hardy, rich in desirable qualities and display the ability to survive and even thrive in unfavorable conditions.
Greens
life, wisdom, growth & peace
colors
Dusty Light Green
Light Sage Green
Sage Green
Purples
royalty, strength and femininity
Deep & Vibrant Purple
Dark Maroon
Dusty Dark Purple
Mauve
fonts
The WBCUtah team took a lot of time to identify a font to use as an accent and to emphasize our new tagline. Born Ready is just the right amount of flare and sassiness!
Voice
messaging
fun, relatable, optimistic
Personality
A wise older sister who is fun, extremely loyal, brutally honesty, and radically supportive.
Tone
Use a very casual, natural and relaxed tone to convey our caring devotion.