Our Refreshed Brand

logo

WBCUtah’s new logo features Delicate Arch, a jewel of the State of Utah and a unique feature of Arches National Park near Moab. Additionally, the mark clarifies the acronym of “WBCUtah”.

tagline

WBCUtah’s new tagline “Helping Women Own It” has a clever double-meaning; not only does the center serve Utah women who own businesses, but helps them improve their skill and confidence in accepting and embracing their title as a business owner, their abilities and also their accomplishments in entrepreneurship.

The Succulent

The defining element of WBUCUtah’s new brand is the succulent, representing Utah women business owners, who, like succulents are extremely hardy, rich in desirable qualities and display the ability to survive and even thrive in unfavorable conditions.

colors

fonts